Receiving a diagnosis that a member of your family has Alzheimer’s can be shocking and it can turn your world upside down. Whether you’re a family caregiver, relative, or friend of a senior with Alzheimer’s, you will experience a whole range of emotions and challenges, … Continue reading →

Q – I have thought about home care for my aging mother in Phoenix; but how do I know when it’s the right time? A – There is no cut and dry answer for when it’s right to bring home care into the life of … Continue reading →

Digital photography is a growing trend, and it’s expanding into the senior care industry as more home caregivers are using digital photography as a fun activity to keep their elderly care recipients entertained while exercising creativity. Of course, when introducing digital photography to a Phoenix … Continue reading →

With many home care agencies, you never know who’s going to turn up on a Phoenix senior’s doorstep each day of their scheduled care. But what this means is that seniors never have the opportunity to trust, bond and form a friendship with their senior caregivers. … Continue reading →

Reverse mortgages are not a panacea – they may not be appropriate in many situations: * You don’t need money or a credit buffer. If you don’t need money or a credit buffer then why get a reverse mortgage? For that matter, why get any … Continue reading →

Phoenix families often ask what the benefits are of hiring a senior caregiver to provide home care in order to understand why they should do it. The benefits are endless, so the question really should be more, why shouldn’t you hire a senior caregiver? Hiring … Continue reading →

40-70 Rule Wins Major PR Award, Silver Anvil On June 4th, the Public Relations Society of America (PRSA) selected “The 40-70 Rule” as the best program in the Marketing and Consumer Services category, awarding it the Silver Anvil Award.  The Silver Anvil, symbolizing the forging … Continue reading →

Q – Can stress have an impact on the health of Phoenix seniors? Is the expression “stress kills” true? And if so, why? A – Stress kills; it’s true. For the American elderly in particular, stress can have a grave effect on health. Chronic stress … Continue reading →

We asked our readers in Phoenix to share their worst doctor’s experiences when bringing their senior care recipient in for a medical consultation, and discovered that many caregivers have gripes about the doctor’s inability to speak to them in a language they understand. To help … Continue reading →

The decision to become a family caregiver for an aging parent in the Phoenix area can be one of the most challenging and rewarding choices you’ll ever make. Naturally, when taking a dive into elder home care you want to ensure that your senior loved … Continue reading →