40-70 Rule Wins Major PR Award, Silver Anvil

On June 4th, the Public Relations Society of America (PRSA) selected “The 40-70 Rule” as the best program in the Marketing and Consumer Services category, awarding it the Silver Anvil Award.  The Silver Anvil, symbolizing the forging of public opinion, is awarded annually to organizations which have successfully addressed a current issue.  Winning programs are founded upon sound research, planning, execution and evaluation as it is the pinnacle of achievement in the PR world.

The award was accepted in front of 500 PR professionals by Tom Albers, from Albers communication, on behalf of Home Instead Senior Care.  It was a proud moment for him and for all at the Home Office, but the key to this moment and the success of the program were the franchise owners, according to Jim Beck, Director of Public Affairs.

“We knew that 40-70 had great potential from the beginning, but the extraordinary engagement of our franchise owners truly made it an exceptional program.  We were able to touch hundreds of thousands of families and lives through the brochures that were distributed and visits to the website.”  Currently, there are 250,000 booklets in circulation and more than 50,000 unique visitors to the www.4070talk.com website; these statistics are what Jim Beck believes led the judges to their ultimate decision of crowning “The 40-70 Rule” winner of the Silver Anvil Award.

Image: www.independent.com